Something they don’t tell you at new blogger school…

People don’t read blogs for shit on the 4th of July. Something about “outdoors,” “life,” and “having a good time.” Hope to see you all back here tomorrow.

Until then, I hope all of you who are at Grand Ole Party/Scarlet Symphony have a high old time tonight. I ran into a buddy of mine outside who did a little bit of research on Grand Ole Party (who’ve received plenty of local press) and found that no one (there may be a few exceptions) outside of Southern California (be real–San Diego) is writing about them. That’ll probably change in the next few months, in the run-up to their record release and their label’s securing a high-profile publicist (my guess? Big Hassle. Could be Girlie Action, I suppose). For the moment, I think it should give San Diego’s music hype industrial complex a little perspective on how little of what goes on here carries in other major media markets.



  1. no one reads blogs on fridays either. just warning ya.

    the only band out of sd that seems to get ink or hype anywhere else is delta spirit. (probably because of their support of cold war kids?) i would think soft lightes would get some attention since they were opening for wolfmother, but nope.

  2. well, here are my thoughts on the “hype industrial” complex, although i see “publicity” as just another (often sub contracted out) division of the cultural industrial complex.

    the only way to get publicity outside of your own market is to play that market. if you look at the recent goes cube tour as an example- they managed to net a write up in almost every market they played. of course, in san diego, they almost had as many write ups as attendees at the show, so i suppose the benefit to publicity would come next time through?

  3. I agree with you on the former statement but differ a little bit on the latter. Especially with MP3 sites and the like, it’s possible for bands that aren’t touring to start showing up all over blogs and print media. Touring, it was nice to see our publicist doing his job (i.e. advance press), but it didn’t have a terribly large impact. I can say that I spoke to a handful of people who decided to check out our show simply on the strength of what they read about us. As discussed lst time we met, I agree with and admire your use of the blog to try and connect music scenes, allowing bands to bypass the high dollars and questionable decisions that come with hiring a publicist.

    True story: when TNA was interviewing publicists, I had one tell me that the highlight of her campaign for Milemarker was getting the band a review in Penthouse Magazine. If you know anything about Milemarker, you know why I thought this was absolutely hilarious.

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